Football Forevher
In Swedish sports, female professional athletes get 20% of the sponsorship money and 20% of the media coverage, compared to men. And in football, it’s even less.
Coca-Cola is an official partner of the Swedish national football teams. In 2019, during the Women’s World Cup, Coca-Cola took a stand against gender inequality in football.
As a part of the initiative, we made a TVC. Highlighting the importance of role models for young women pursuing football and empowering them to never give up on their dreams. The TVC uses Nilla Fischer’s both celebrated and criticized speech from Fotbollsglan as a voice-over.
