Sopps is a classic Norwegian pasta brand that started in 1918. It’s a well-known brand, but a reminder that Sopps is the obvious choice for any occasion was long overdue. Cheap private labels and premium Italian brands have intensified the competition. Without a clear brand voice, Sopps got lost somewhere between the competitors.

So we created the concept ”Soppselisopps!”, deeply rooted in the brand and manifested by a lovable character that made it clear that no matter if you lack inspiration at the store, an unannounced dinner guest shows up, or you are hosting a party, ”Soppselisopps!” is the answer. A problem solver who makes the lives of Norwegians easier, just like Sopps has been doing since 1918.

The campaign ran on TV, OLV, Social media, and in-store in Norway.

In-store was an essential part of the campaign. We created full-size cutouts, inspiring recipe folders, and shelf wobblers. All drenched in Soppselisopps!

The new creative concept and the campaign were successful. Sopps has started to reclaim its prominent place in Norwegian households.